In the beginning of the web many businesses would just throw up a website to say they have one and there was little or no thought put into how people would find your website. The web has evolved so much since it started that now nearly every business has a website. Since there are so many websites that means that there are more websites being returned in search results making it nearly impossible to find a specific website. This is where search engine optimization comes into play.
SEO websites are likely to show up above non SEO websites in search results. Even now a days not every website was designed and built with SEO in mind. Many people and web development companies see design as the most important aspect of a website and search engine optimization is just an afterthought. We receive calls and emails from companies all the time asking if we can SEO their website. The reality is, if your website was not planned and designed with SEO in mind it can be difficult, if not impossible to get your website to the top of the search engines.
Search engine optimization involves designing and building a website around the known search engine algorithms. Designing an SEO website involves proper placement of certain items like where heading tags are located and graphics are placed. If your website was not designed search engine optimized it is likely that many of the factors used in ranking a website are missing. Once a website is built it is typically very hard to change the design layout making it difficult to SEO the design. Often times it is cheaper to just redesign and rebuild a website search engine optimized than it is to modify a website design that is already built to make it SEO. Not only is it cheaper to start out with an SEO design but it also gives you a better chance to get your website to the top of the search engines.
The more content a website has the better it will rank in search engines. Websites that are not search engine optimized seem to lack content. Content can typically be added to help with ranking, but sometimes a website is built in a way that does not allow for changes. If a website is built using table cells it might not allow you to add more content on pages without throwing off the look of the site or if it does not have a scalable navigation you cannot add links to more pages. So if you cannot add content you may need to get a new website and start building SEO from the ground up. If you can add content to your website, it might offer a better search engine ranking, but it might not help at all. If you do not use all of the known search engine algorithms there is no guarantee your website will do better.
Making changes to an existing website means going through someone else’s code. Not every web developer builds websites the same so going through someone else’s code could be challenging. It means the web developer before they make any changes, would first need to go through the code to figure out what everything does. That process can be quite time consuming which could cost a lot of money. Paying for a new SEO website might actually be less expensive than paying someone to make your existing website search engine optimized.
In the end there really are only small changes that can be made to existing sites to make them a little more search engine optimized. Are those small changes going to get you the search engine ranking you want? Most likely no. If you do not take all of the known search engine algorithm factors into account there is not guarantee your website will get the ranking you want. Many website companies say changes will make a big difference, but the reality is the most certain and sometimes cheapest way to get a better ranking is to build a new SEO website.
Contact WebDuck Designs if you would like to discuss more about SEO or if you would like to get a new search engine optimized website.