BUZZ WORDS

Internet Buzz Words

Not many people are very familiar with the Internet and the new vocabulary it has brought about. On the web there are many words, buzz words as they are called, that often get thrown around and the definitions of them are not known. Below are a few of the commonly unknown words on the Internet:

Ajax – Short for Asynchronous JavaScript and XML is a compilation of numerous programming tools used together to create interactive web applications. Ajax is used on web applications to process user requests immediately. Ajax allows data to be retrieved from the server without reloading the entire web page. Due to the behind the scenes work Ajax does it can increase a sites interactivity, speed and functionality which ultimately increases usability. Contact WebDuck Designs to speak with an experienced Ajax programmer about your website.

B2B – short for business-to-business e-commerce refers to commerce that is conducted between companies instead of between companies and individuals.

Bandwidth – is measured in bits per second and is the amount of data that can be sent over a network connection in a period of time. The bandwidth that is used on a server denotes the amount of traffic that is transmitted from the website.

Blogosphere – encompasses all blogs and is perceived that all blogs exist together as a community or a social network.

Clickthru – is a method used to view the success of an online advertising campaign. A clickthru rate (CTR) can be obtained by the number of times and ad was clicked on by the number of times the ad was viewed.

CMS – short for content management system allows a website owner to change information on their website using a password protected administrative panel. CMSs can be premade or custom using PHP, ASP and Coldfusion. Contact WebDuck Designs to have a CMS in your website.

Content management – is a general term used for processing content. Catalog data is an example of content managed information because it is frequently updated and information can be stored, controlled, edited and managed in an organized manner.

CSS – short for Cascading Style Sheet is a set of rules for how a website or web page is formatted. All websites built by WebDuck Designs are made using CSS. Click here to learn more about CSS.

Data Migration – the transfer or movement of data from one database to another database. Data migration can also occur with software or hardware moving data from one version to another without the loss of information.

Dynamic Content– when used in computer terms means capable of action or change. Dynamic information can be changed automatically based on database or user information. WebDuck Designs builds many websites that have dynamic content.

E-commerce – is Internet facilitated commerce of goods and services. Online stores that sell products or services on the Internet are also known as E-commerce websites. WebDuck Designs has an E-commerce solution that can be customized to meet your business needs. Contact us today to discuss your E-commerce website.

HTML – short for Hyper Text Markup Language is the most basic web language. HTML consists of instructions to tell the browser how to see the page. HTML instructions include: text size, color, background, image placement and margins. HTML lacks interactivity and other scripting languages are embedded within HTML instructions.

Impressions – is the number of times a PPC ad or other sponsored ad is viewed by visitors. Ad space is often sold based on the number of impressions a keyword receives.

Meta Tag – are important information search engines look for about a page and involve code placed in the

tags of a website. Meta Tags are the page definitions of a website. The most important Meta Tags are Title, Description and Keyword tags. Although this information is not displayed on a web page, it is an important factor in how search engines rank a website.

Microblogging – occurs when a brief post of a personal blog are sent. These brief posts or microposts can be sent to a group of subscribers or can be made public on a website.

Online Marketing - is a combination of tactics and techniques performed to increase website traffic and search engine rankings. Online marketing is also commonly referred to as Search Marketing and Search Engine Marketing. Click here to learn more about online marketing or Contact WebDuck Designs to discuss what Online marketing can do for your business.

Opt-in – is when a registered user agrees to receive promotional e-mails from a website. The option to Opt-in gives consumers complete control over the collection and distribution of his or her personal information.

Opt-out – is when a registered user chooses to not receive promotional e-mails from a website. The option to Opt-out gives consumers complete control over the collection and distribution of his or her personal information.

Phishing – Is the act of attempting to acquire sensitive information using fraudulent tactics. Typically phishers falsely claim to be a trustworthy entity such as a bank or payment companies (such as PayPal or eBay) in e-mails or instant messaging and direct people to their illegitimate website. Sensitive information that is commonly phished includes: usernames, passwords and even credit card information. All of the sensitive information that is gathered in phishing can be used for identity theft.

Plug In – is an application that is installed as part of a Web browser. Plug-Ins offer additional features to a web browser that can be used to support information like sound and video.

Podcasting – is a series of digital media files that can be viewed or heard on the Internet and downloaded on a computer or MP3 player. Podcasts are typically updated frequently so Internet users can download at their own leisure.

RSS feeds - or Really Simple Syndication as it stands for is used for notifying users of website content updates. RSS feeds are typically used on websites that frequently update their content such as blogs and podcasts to keep their registered users up to date on any changes or new information.

Scalability – is a term that refers to the ability of a system whether it be software, hardware or even a website to adapt to increased demands. A properly built website is scalable and will be built based on the company’s current needs while keeping in mind future company needs. WebDuck Designs tries to build all websites scalable to every businesses needs.

Search Engine Marketing – also known as Online Marketing, are tactics that are performed with the goal of increasing traffic to a website which will in turn increase a website’s ranking. Click here to read more about Search Engine Marketing.

SEO – short for Search Engine Optimization is when a website is created with the specific purpose of showing up high in search engine results when specific keywords are looked up. SEO websites are designed and built around known search engine algorithms the search engines use to rank websites for certain keywords. WebDuck Designs specializes in SEO and would love to help your business increase its search engine ranking. Click here to read more about Search Engine Optimization.

Social bookmarking – allows Internet users to store, organize, search and manage bookmarks of web pages. Users of social bookmarking websites can view other user’s bookmarks and share their bookmarks with users. Registered users can view bookmarks by category or tags working like a search engine. Popular Social Bookmarking websites include: Deli.cio.us and Stumble Upon.

Static Content – when used in computer terms means fixed content or information that does not change. Most web pages are considered static web pages.

Tagging – is the practice of attaching descriptive labels to online content. Tags allow users to search or browse website content more effectively.

Viral Marketing – uses word of mouth to bring visitors to a website. Viral marketing done via blogs and social networking websites can bring in mass amounts of visitors to a website. WebDuck Designs has experience in Viral Marketing and can help bring traffic to your website.

Web 2.0 – a concept which refers to the second-generation or next generation of the web. With the web constantly changing so are the services which are available. Web 2.0 web design is aimed more at creativity, the sharing of information and user collaboration. Services which are included in the Web 2.0 movement involve web-based communities and include: blogs, wikis and social networking sites.

Webinar – or web conference is a seminar offered by a company that is conducted live on the Internet. Each webinar participant joins other participants on the Internet either by a downloaded application or a web-based application.

Wiki – is part of the Web 2.0. Wikis are websites that contain resource information online similar to an encyclopedia. The content contained in wikis is added and edited collectively by registered users. Since any registered user can change content wiki websites are operated based on collaborative trust. The most common and well known Wikis is Wikipedia, although there are many new ones that are increasing in popularity. Contact WebDuck Designs to market your business in wikis.