Before deciding if your website is working you need to ask yourself some questions. The most important question is why do you have a website? The two most common types of websites are informational websites and online stores. What is the purpose of your website?
Informational websites are used to give out information and can have many purposes. Non-profit organizations may have a website that can be used to just give information and have no source of profit out of it. The goal of informational websites will vary depending on the owner/business. For example, a client of ours just wanted to get the word out about childhood obesity. Her website is full of information about eating habits and children and how to prevent childhood obesity. Its purpose is just to get information to internet users and she gets no source of profit from the website.
On the other hand, businesses can also have informational websites that do not actually sell anything but use their website simply as a marketing source. A local business may have a website to give information to its customers about what they do and even list any in-store specials. A local eye care center came to WebDuck Designs to create a website. Their website is full of information about what they do and the services which they offer. Their company website does not sell anything, but just gives information about what they offer at their locations. Their website is used as a marketing tool to give information to potential patients about their services. Bands and music groups commonly have websites that don’t sell anything. Their websites are used to post any music news, concert updates and promote themselves. The internet is a great place for bands and even many businesses to have a website and market their products or services.
Online stores can be used in many different situations and for many different businesses. Online stores can be used for companies that just want to sell online and not have a store front. These companies typically start out online without ever having a store front. There are many reasons why businesses find it better to have a website than have a brick and mortar store. Businesses that have a storefront may realize the advantages of selling online and move over to just selling online.
Online stores can also be used in addition to having a brick and mortar store. Businesses may be successful having a physical store, but are looking to make even more money. Since people all over the world shop online, local businesses that sell online can tap into a larger market.
The best way to tell if your website is working for you is to review your site analytics. Most websites come with an analytic program, but if your website does not there are various free analytic programs available. The most common free analytic program is called Google Analytics.
By looking at your website analytics you can see: how many visitors are coming to your website, where your visitors are coming in from, what keywords people are finding your website under, what your bounce rate is and much more. If your website has a high bounce rate that means that a majority of visitors are coming into your website and leaving quickly. This is not good! You want visitors to look around your website and if they are not your website is not working for you.
Online stores which have Google analytics can track “goal conversions”. Goal conversions can be set up to track the number of add to carts or even the number of people which register to buy from your website. And, if set up properly businesses can also track how much money they are bringing in from their website. Note that although it is a free program it does take some knowledge of analytics and code to properly track. Contact the professionals at WebDuck Designs to track your site analytics and find out if your website is working for you.
If after reviewing your web stats you realize that your website is not working for you, what do you do? The best way to fix your website problems is to contact a web specialist. The staff at WebDuck Designs will locate the problems with your website and use their expertise to find the proper solution.
If you are a business which only sells online and relies on sales to survive, but you are not getting the sales you need it could be due to a number of problems. Many websites we come by are not user friendly or easy to use, which is a big determining factor on whether visitors stay or leave. Online stores that don’t have ease of use tend to not get the sales they are looking for. Was your website built using search engine optimization? If not, it could take a lot of time and work to get your website to show up on top of searches. Although there are small fixes which can make your website more SEO friendly, the best solution is to design a new around search engine optimization. Contact the SEO specialists at WebDuck Designs to build your new search engine optimized website.
One of the most important parts of a website is its content. Regardless if you have an informational website or an online store information is pertinent. Properly designed search engine optimized websites contain mass amounts of information. Having an online store is great, but you need relevant information on the website to help with ranking your website high. Search engines like to see websites with a code to content ratio in favor of content.
What if you website is not working for you, but it is search engine optimized and has a mass amount of information? In this case online marketing may be the right solution for you. WebDuck Designs performs various online marketing tactics to help boost a websites search engine ranking. Many new websites require this extra push to get more visitors which help increase the natural search engine ranking.
If your website has many issues and is not working for you it may be necessary to start from scratch and get a whole new website. Although the initial cost of a website can be pricey, in the long run if built to suit your business needs it will pay off. If your informational website or online store is not working for you WebDuck Designs will be happy to review it and help find the proper solutions to fit your business.