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Link Baiting

With the ever increasing popularity of social networking sites and the steady increase in the number of websites, WebDuck Designs is now offering SEO link baiting services. Link baiting is one of the most recent and more popular methods of online marketing.

What is Link Baiting?

Link Baiting can be any feature or content on a website that people may consider to be important. Essentially it is adding content to your website for the purpose of getting people to come to your website or link to your website. While it sounds simple enough, the actual process of performing link baiting can be quite time consuming. In order to interest people the topic should be something eye catching or exclusive.

How is Link Baiting done?

Link Baiting can be done by writing an informational article or a news article that will be of interest to others. Once your article is written it should be added as a new page on your website. The next step involves social networking websites like Linked In and Facebook. Link baiting in social media websites can not only help to increase your website traffic, but can also create a buzz about your topic. Links to your article should be posted on:

  • Facebook fan page: Post a short description that leaves visitors wanting to read more with a link to the article on your website.
  • Linked In: Join a bunch of groups relating to your business and post a description and link to your article in the group discussions or news (depending on your topic).

Why is Link Baiting Important?

The overall goal of link baiting is to increase a website’s search engine ranking. Link Bait is able to help increase website rankings in a few ways:

  • Adding informational page increases the amount of content on your website. The more content a website has the better its chances are of showing up high in search engines because you are able to draw people in from more keyword variations.
  • Placing links throughout social sites is likely to increase your website traffic.
  • The number of link and quality of inbound links to your website are some of the most important values in Google’s search engine algorithm. Having a link on high ranking websites like Linked In and Facebook will help to increase your website’s ranking.
  • Posting new information on your website frequently is one of the most important methods of obtaining returning visitors. While unique visitors are wonderful, returning visitors also play a part in increasing your website’s ranking.
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